beth ruffin
Hi, I'm Beth

It all started in my hometown of Abington, PA, where I had the great opportunity to attend school surrounded by people from all races, ethnicities, sexual orientation, and socioeconomic classes. I consider myself fortunate to have friends that are so diverse and different from me.

I then spent many years in Pittsburgh, PA after graduating from the University of Pittsburgh and eventually entered the field of insurance. Insurance was not a diverse industry at all. There were many times when I became the first Black woman to enter a room or a management position and far too many times, I was the only person in the room who looked like me. I spent much of my Corporate career begging for my value to be seen.

Much of my career was in account management, where I worked with large clients, ensuring they had everything they needed to be successful. I loved traveling across to different parts of the country to visit clients and build new relationships. I’ve always been that way – I’ve loved meeting new people and making new friends while providing out of box solutions to their problems.

5 years ago, I got the wonderful opportunity to build the Diversity, Equity, and Inclusion program for my employer, a Fortune 250 Company. It gave me the chance to do all the things I loved: work with people all over the country, teach others, and create. And I was focused on one of my core values: inclusion.

I couldn’t believe that I got paid each day to teach people how to be inclusive. I got to talk about things like race, ethnicity, gender, sexual orientation, ability, and more. I realized that for a lot of people, these topics can be quite uncomfortable. But I had a knack of making people comfortable with the comfortable.

So, I spent the next few years learning everything I could about DEI practice, theory, and education.
In 2019, I left Corporate America, after 20 years to start my own consulting firm and I’ve written 2 books and created a podcast too!

these are my core values...
next (1)
I believe in fostering inclusion at all costs.
next (1)
I encourage others to become comfortable with the uncomfortable.
next (1)
I believe diversity, equity, and inclusion work should impact the head (thoughts), heart (beliefs), and hands (behavior).
next (1)
I promote curiosity as a primary learning tool.